Comments on: Bushmaster is the Worst Marketer in the History of Guns – Punto Final https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/ Fri, 19 Apr 2024 12:52:03 +0000 hourly 1 http://wordpress.com/ By: Metzl’s “What We’ve Become” Reading Notes, Part 2 – Gun Culture 2.0 https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/comment-page-1/#comment-31373 Fri, 19 Apr 2024 12:52:03 +0000 http://gunculture2point0.wordpress.com/?p=9626#comment-31373 […] But this tension is not really a tension for Metzl who clearly favors the communal over the individual orientation toward sovereignty. From here, it is just a couple of easy steps to the necessary arrival at the ultimate expression of individual (male) sovereignty in gun culture: The Bushmaster Firearms “Man Card” campaign (p. 135). And again in connection with “guns as masculinity enhancements” (p. 191). (I’ve discussed this easy-to-critique ad campaign myself a few times, e.g., “Bushmaster is the Worst Marketer in the History of Guns – Punto Final.”) […]

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]]> By: Call for Papers on “Firearm Markets, Marketing, and Society” | Gun Curious https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/comment-page-1/#comment-26330 Thu, 11 Aug 2022 11:35:18 +0000 http://gunculture2point0.wordpress.com/?p=9626#comment-26330 […] welcome the opportunity to correct misunderstandings about the content and effect of gun ads (e.g., Bushmaster’s “Man Card” campaign), I welcome even more a recent “call for papers” I received from a marketing professor, […]

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]]> By: Mens Bellator https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/comment-page-1/#comment-25446 Wed, 16 Feb 2022 23:55:08 +0000 http://gunculture2point0.wordpress.com/?p=9626#comment-25446 This is the right answer. “Man Card” ad, as foolish as it is, or not, it was his mother (a woman), not the violent young man, who bought the rifle, and I doubt anyone can offer proof or testimony that Adam Lanza saw the ad prior to his act and that it might have “caused” his actions. The terrible precedent and distraction of such a suit and settlement simply places the blame in the wrong place. If the rifle were properly secured by his mother, who certainly knew of her son’s problems, both she and those victim might be alive – or he would have found another way to achieve infamy and someone else might be getting sued for somehow “causing” his deviant behavior.

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]]> By: AR https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/comment-page-1/#comment-25444 Wed, 16 Feb 2022 18:30:18 +0000 http://gunculture2point0.wordpress.com/?p=9626#comment-25444 Since this was a civil rather than criminal case and it was settled, not to be appealed, it will never make case law so there’s not ‘legal precedent’ set. Now, will it encourage other forms of lawfare against the gun industry? Absolutely. But the anti-gun crowd has never been bashful about attacking guns from any angle, reasonable or not.One only has to look at the cheer leading for the lawsuit from Mexico blaming their violence problems on US gun manufacturers; it’s why the PLCAA was created.

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]]> By: khal spencer https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/comment-page-1/#comment-25437 Wed, 16 Feb 2022 15:31:23 +0000 http://gunculture2point0.wordpress.com/?p=9626#comment-25437 I thought the ad was stupid and made Remington look bad but I doubt the ad had anything to do with the Sandy Hook Massacre. Adam Lanza didn’t buy the gun. His mom did and I doubt she wanted her “Man Card” reissued. Still, some of the ads I have seen in gun magazines worry me in the sense that they expose the gun industry to these charges of selling guns for all the wrong reasons.

My brother locks his guns up and no one has the combination. Well, my guess is maybe his wife does. Nancy Lanza knew her kid was a few cards short of a full deck. If he had shot her but was unable to open a gun safe, Sandy Hook would not have happened. I put the onus on poor parenting, with all due respect to the deceased.

Interestingly, in New Mexico we currently lead the nation in pedestrian deaths on our roads and are constantly in competition for the podium in traffic deaths per 100k population (IIHS data). But I have yet to see anyone go after car and pickup truck companies for their “closed course, professional driver, don’t try this at home” advertisements that make my reckless teen adventures on motorcycles look tame by comparison.

I still shudder when I recall jumping the railroad tracks near my parent’s home with the bike ten or so feet in the air at 70 mph. The runup to the tracks was the perfect curvature to go airborne. When one is 18, one doesn’t consider mortality. Even when one was neck and neck for valedictorian. My friend Greg edged me out, so I gave the salutatory address. But I was a little nuts on that Honda 450.

Whatever.

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]]> By: David Yamane https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/comment-page-1/#comment-25436 Wed, 16 Feb 2022 13:46:25 +0000 http://gunculture2point0.wordpress.com/?p=9626#comment-25436 In reply to Salvatore.

The legal precedent is beyond my pay grade, but I know that concern is hanging out there, and that others hoping to sue the gun industry into submission will be inspired by this settlement.

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]]> By: Salvatore https://gunculture2point0.com/2022/02/16/bushmaster-is-the-worst-marketer-in-the-history-of-guns-punto-final/comment-page-1/#comment-25435 Wed, 16 Feb 2022 13:43:54 +0000 http://gunculture2point0.wordpress.com/?p=9626#comment-25435 I agree that the Ad is stupid. However, this settlement is exceedingly dangerous legal precedent. I doubt Lanza stopped to read the ad after murdering his mother and stealing her rifle. Or did he perhaps read it before hand? Did he ever see the add at all? But, what do facts have to do with it? Nothing.

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